Hello, I’m Abeyna!

Occupational Health Physician, Founder of Medic Footprints and a total geek on doctors moving to alternative careers.

Particularly doctors moving to alternative careers in industry.

So much so, I’ve been doing it for nearly a decade now, and I’m still not even close to being bored.

This is why I’m a doctor and an entrepreneur.. and LOVING it.

So.. what does that mean for you?

Well, you’re on this list because you are either a recruiter, leader, business owner, or influencer under the umbrella of doctors changing careers - particularly on the move to industry.

We’ve either worked together, chatted, made waves with a podcast or webinar, hung out at one of our tear-jerker conferences, or I stalked you with consent (!)

In order to make sure the information remains high quality, I’m 100% reliant on your feedback so we can get better. The opportunity to do that is towards the end of this email.

If you’re not hot on what I’m serving, please do attack the unsubscribe link at the bottom of this email.

I won’t be offended (much__).

So in today’s edition of Doctors in Industry Insights

• Why staying visible to doctors matters

• Recent Doctors in Industry Incubator launch insights

• Institutional bullying and junior doctors strikes in the NHS

• Why we moved to Beehiiv from Mailerlite

• Who’s hiring doctors in diverse roles now

• Lofty Mission Watch - our metrics in real(ish) time

• Wins and Challenges - from my perspective!

Before we get going - please do me a favour?

Move this email into your Primary Inbox to make sure you don’t miss my future insights!

With an aim to save you time, money and the rest on your recruitment of doctors in industry..!

🔥Top Tip for Attracting the Best Doctors

Ongoing visibility is key.

We receive several emails a week from doctors asking what options are out there and who they should go to work with.

They live in a public sector bubble which is about to pop and need guidance on where to go.

Keeping the lights on all the time will help you stay top of mind to the right doctors.

It also creates more opportunities for word of mouth marketing - which we are really hot on!

Need more advice on this? Send us a line by replying to this email.

💡 Recent Doctors in Industry Insights

We’ve just launched our Doctors in Industry Incubator (DII) and achieved our goal of onboarding 5 doctors in our first month!

This is a unique flexible year long program to help doctors get to industry faster and in a sustainable way.

Out of applications we’ve received so far:

• We have an acceptance rate of 1 in 5

• 95% want to become a leader in industry aiming for a 6 figure income +

• 95% are aiming for a non-clinical role

• 75% are looking for an employed job

• We have a broad range of applicants from Foundation Year level to Consultants

Based on our initial strategy calls, most doctors need support on:

• Clarity in how they position themselves when applying to roles in industry

• Confidence in their move to industry

• Developing their network to uncover opportunities

80% of the doctors on the program graduated 9+ years ago

We are now in the process of inviting mentors and corporate partners to join the program. Particularly those in Consulting, Pharma, Health Tech, Health & Wellness and Solopreneurs.

If you have any recommendations, please hit reply and send us a line!

🗞️ Click-worthy News

💬 Who’s hiring doctors in diverse roles

Check out all our featured jobs here

💡 Business Productivity Hack(ish)

Having conducted a thorough tour of most email marketing platforms, we’ve moved over to Beehiiv from Mailerlite.

Mailerlite - we had ongoing tech issues that just weren’t addressed by the tech team (and some still aren’t). We event struggled to export our mailing list.. it was only sorted today.

Beehiiv is a real game changer when it comes to newsletters, quality, growth and monetisation. All of which I will be studying even more intently as we progress.

Click here to find out more.

Full disclosure - they are our partner links so we will get a commission if you sign up. Which helps us to grow!

🚀 Lofty Mission-Watch

We’re on a mission to connect 1M doctors with the best in diverse careers by 2030.

Here’s some key stats charting how well (or how badly), we’re doing 😁 

💯 Wins

✅ Doctors in Industry Incubator soft launched with 5 doctors confirmed

🫵 We recruited 3 new team members this last quarter

• Lauretta Ihonor - as our Podcast Strategist (ex doctor, ex Flo Health, master at many things)

• Tiarnán McKeever - as our Digital Growth Lead (also a social media savvy Medical Student!)

• Lean May Dizor - as one of our Team Admins (she actually returned to us after a break for 2 yrs.. we’re really excited to have her back!)

🏚️ Challenges

Time is the biggest challenge for us all at the moment with so many projects going on. I run the team on a 4 day working week, and not everyone (including myself) works the full 4 days.

In the last 2 years I’ve had 2 girls; now aged 2 and 5 months!

Alongside the chronic fatigue of being a parent who’s lucky if they get more than 3 hours of sleep in a row, this has actually fed my drive to grow the business, but also means I have to be much more focused too - with more overseeing and less doing.

I’m also yet to go back to my own clinical work as an Occupational Health Physician because my emotional capacity is spent on 2 year old trivial tantrums, endless nappies and frequent night time waking.

It’s something I intend to do when I have more sleep.

With the Doctors in Industry Incubator launched, and us being in a period of build, it means we need more hands on deck, so we’re hiring another team member in our period of growth - Strategic Growth Officer. 

If you know anyone who is a great fit, please let me know!

That’s it for this edition of Doctors in Industry Insights.

I hope you enjoyed our first relaunched edition. If you did or didn’t, please leave your feedback below.

and.. give us a SHARE if you think it will benefit anyone else you know!

Warm wishes

Abeyna

Founder & CEO of Medic Footprints

Consultant Occupational Health Physician